Warm. Friendly. Inviting. These days a logo is merely the representation of your brand. It’s the trigger for a customer reaction – whether friendly and satisfied or reluctant and frustrated. Brands today are all about creating a relationship that engages customers. It doesn’t matter what industry you’re in, everyone is in the service industry now – customer service.

Brand Champion. The most popular brands give a sense of their personality through advertising, marketing and social media communications. But the real test is when the customer takes the first sip of what you’re brewing. Is it authentic, smooth and delicious? If so, they’ll be back for more. If it’s too strong or bitter, they may never come back. You only get one chance to create a loyal new friend.

Creative Thinking. There are lots of ways to reach out to customers today and BWBD can help you evaluate your brand at every customer touchpoint and then work with you to develop a strategic plan that is creative, appealing in its design, but most of all, on-brand. We’ll even show you how to implement it with your customers and staff.

Based in Tampa, Florida, BWBD has years of experience working on local, regional and national brands in all forms of traditional and new media. Whether you’re looking to build a new brand or refresh your existing brand, BWBD can help you brew up a distinctive, memorable and tasteful brand.

Brand Services include:

• • Existing Brand Evaluation – Let’s take a closer look at your brand. What was the original mission and is it living up to it today? We’ll audit all aspects of your brand and then guide you on ways to improve, expand or just make it more consistent and definable.
  • New Brand Platform Development – Want to build a brand from the ground up? We can help you make it happen. From name development, to defining your brand statement, to designing the look, feel, character and voice. We can bring your brand to market and make sure it makes a unique impact.
  • Brand Strategy – Looking for help on a short or long term strategy for your brand? Let us be your partner to help you develop a brand strategy that meets your goals.
  • Brand Expression – Sometimes your brand just needs a personality. A voice. A look. We can help you develop that unique expression that separates your brand from the competition. We can help you create a customer connection that builds customer loyalty.
  • Brand Standards – Let us define what makes your brand yours. We can catalog the very essence of your brand from color, to copy style to visual vocabulary. That way, no matter who touches your brand, it will have seamless consistency in every medium.

Creative and Design Services include:

• • Creative Strategy Development – Whether you’re looking to develop a single or long term creative campaign, we can present ideas backed by strategy that will make you feel like you’re on a caffeine rush.
  • Social Media Strategy Development – Ready to make a real commitment to social media? You probably are already doing some form of social media, but a real social media strategy takes consistency and constant monitoring to truly achieve ROI. We can develop the strategy based on your budget that meets your goals.
  • Social Media Content Development – This is the fun part of social media. Let us help you create content that supports the strategy, builds your brand and gets you the social media engagement you’re looking to achieve.
  • Logo Design – Of course we all know your logo is not your brand, but it can be the launch pad for your brand personality and your brand vision. So let us design a logo that will let your brand blast off.
  • Advertising Design – Whether you advertise in digital, traditional media or both, we can design ads that speak to your customers in compelling and creative ways. The difference is that we always have your brand at heart. Our advertising is focused on your brand personality and ensuring your brand is the hero of the message.
  • Collateral Design – We can design any form or printed material you can imagine. From business cards to direct mail to complete sales kits and catalogs we have the design skills to execute it, even 3D structural print materials. But, as in everything we do, your brand will always be the main attraction.
  • Web Site Design – Your web site is your most valuable selling tool. This is where your brand meets the customer, so whether it’s simply a few pages or a complex e-commerce site, we can make sure the customer experience gives your brand 5 stars. We work in WordPress and Wix platforms that way you can also work in or take over the site at any time. After all, it’s your site, your brand, we just want to help you get it ready to make the best impression possible.
  • Video Scripting and Production – Video is the most popular and most engaging way to speak to or attract an audience. We can help you tell your story by creating a video, or a series, that communicates your message and builds your brand. We can write the script and we have the resources to produce just about anything you may need.
  • TV Commercial Scripting and Production – With years of experience in producing TV commercials in the advertising agency environment, scripting and production are second nature to us. Our work has won multiple American Advertising Awards® and Telly Award® trophies. These days we know commercials aren’t just for TV, they can run on your social media channels and even on your own web site. Let us show you how we can put our award-winning level of creative and production to work for your brand in every media on every platform.
  • Trade Show Display Design – We can design an experience that will bring your brand to life. Trade show displays can be as simple or as complex as you like, and we’ve done them both. From a simple 10’ x 10’ display to a major booth experience, we can handle the design and partner with the right size booth manufacturer to bring it all to life.
  • Environmental Design and Graphics – Adding graphics to any environment can turn an ordinary space into a visual brand experience. We’ve designed and created environmental designs for offices, showrooms, sales centers and even convenience stores. Every space is a brand canvas ready to paint your brand masterpiece.

So, let’s get started!

Seems like there’s always something new happening. Here’s some of the latest work.

With over 30 years of experience working in lots of industries and various media channels, there are just too many pieces to show. Here are a few of the most memorable brand projects. If you want to see more or you’re looking for something specific, just drop us a note.

This blog is focused on major brand campaigns, mainly in the television media. As new campaigns are introduced by major brands the goal is to evaluate the work in light of the brand personality and history. We’ll try to determine the brand strategy, the target, the message and the desired response.

This will be an objective view with no agency insights on strategy or how the work was produced or its effectiveness. It will strictly be an effort to see if by evaluating the finished work the strategy can be discovered / realized. This will not be associated or driven by any agency or company press releases about the work (where the strategy and the goal are usually identified.) This will be a simple pure evaluation of the work based strictly on initial perceptions and reaction to the campaign/s as they air.

Let’s get together over a cup…