Project Description
When Radiant convenience stores were looking to create a new store environment they looked to a branding firm instead of an interior design firm. Radiant is a family owned business with multiple stores around the Tampa Bay Area. Their long history in the area played a role in developing an environmental branding strategy that highlighted their personal company history along with the history of the area where each store is located. The corporate colors of yellow and red played perfectly with historic images in black & white. Caption bubbles were added to the historic photos to bring them to life and added a bit of humor to this dynamic customer experience.