Project Description
This brand brings to life a truly distinctive approach. It demonstrates the power of visual communication by creating the connection between the vibrant urban nature of the project in Downtown St. Petersburg and the comfortable neighborhood that surrounds it. The Sage is where the vibrant city and comfortable neighborhood overlap, it is the “sweet spot,” where the two are in perfect balance. A fully integrated marketing campaign was created to convey the brand’s essence of balanced urban living – and succeeded in motivating nearly 900+ buyer prospects to register online in just under 8 weeks of pre-sales teaser advertising.