Project Description
Your brand can be a representation of what you want your company to be or it can be a reflection of who you are. Hat-Trick HR was the personal reflection of a Human Resources Director who wanted to create his own HR consulting firm. Not only is he the president of his new consulting firm but he has spent years outside the office on the ice as a hockey player. Hockey is a big part of his life, so BWBD took the principles of team play and combined them with HR themes to create a brand that lets the two most relevant parts of the company president’s interests combine to bring to life a brand that has a distinct look and unique personality from all other human resource consulting firms.
If you’re not familiar with hockey, a hat-trick is a term given to a player who scores three goals in the same game. This made the perfect starting point for the three areas of human resource consulting that are the focus of the company. Who says your brand can’t be about who you are? In this case, connecting his brand to who he is made it a reflection of him personally and totally unique in the human resource consulting arena.