When Great Creative Overwhelms a New Product
New Thinx is lost in a concept bigger than the [...]
When Beer Jumps on the Organic Bandwagon.
Michelob Ultra tries to appeal to the organic drinker. The [...]
Is the new Coors Chill Campaign too hot?
Coors gets down to the nitty gritty of relaxing. Coors [...]
Hats Off for Thinking Different – Farmers Insurance is creating their own original brand
This post starts with the same first paragraph of one [...]
Critters Battle for Insurance Brand Connection – Can the Liberty Mutual Emu eclipse an infamous gecko?
What works for one brand should work for another, right? [...]
Flo 2.0 – Progressive Insurance takes Flo to new heights with Jamie
How long has Flo and the “compare your rate tool” [...]